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GigWhere only links to official tickets from venues and trusted sellers. No scalpers, no hidden fees.

© 2026 GigWhere

Privacy Policy

Last updated: May 2026

Data controller

This service is operated by GigWhere (hello@gigwhere.com). For privacy inquiries, contact privacy@gigwhere.com.

Our privacy promise

Privacy is a core value at GigWhere, not a compliance checkbox. We collect the minimum data needed to run the service, we never sell or share your data with advertisers, and we do not track you across the web. The only personal data we hold is what you give us when subscribing to concert alerts.

What we collect

We do not collect personal data for advertising or analytics purposes. When you subscribe to our newsletter, we store:

  • Email address — to deliver your weekly picks.
  • City preferences — the cities you chose to follow (e.g. Stockholm, Oslo).
  • Venue preferences — specific venues you chose to follow (optional, e.g. Trädgårn, Rockefeller).
  • Genre preferences — music genres you chose to filter by (optional).
  • Subscription source — which page you subscribed from (e.g. “venue page”). Used only to improve the service.
  • Consent timestamp — when you gave consent, as required by GDPR.

We do not track whether you open our emails, click links inside them, or how long you read them. No email engagement data is collected.

You can unsubscribe at any time via the link in each email, or request a full export or deletion of your data via the links in each email.

Legal basis for processing

We process your personal data (email address, city preferences, venue preferences, genre preferences, and subscription source) on the basis of your explicit consent, in accordance with GDPR Article 6(1)(a). You provide this consent when you check the consent checkbox on the subscription form and confirm your email via the double opt-in confirmation link. You may withdraw your consent at any time by unsubscribing via the link in any newsletter email.

Data retention

We retain your email address and all newsletter preferences (cities, venues, genres) until you unsubscribe or request deletion. After unsubscribing, your data is retained for 30 days before being permanently deleted. After manual deletion via the link in any newsletter email or by emailing privacy@gigwhere.com, all data is permanently removed from our systems immediately.

Cookies & local storage

We use localStorage in your browser to remember:

  • Your theme preference (dark/light mode).
  • Your cookie consent choice.
  • Whether you have previously declined the browser location prompt — stored as gw_geo_denied so we do not re-ask on page load. You can reset this by clearing your browser's site data.

None of these values are sent to our servers or shared with third parties. They are purely functional.

Geolocation (“Near Me” feature)

The “Near Me” feature uses your browser's geolocation API to find concerts near you. Your location data is processed entirely in your browser and is never sent to or stored on our servers.

Third-party services

  • Cloudflare— We use Cloudflare for DNS, DDoS protection, TLS termination, and edge caching. All traffic passes through Cloudflare's network. Cloudflare may log IP addresses and request metadata for security purposes. Cloudflare is GDPR-compliant and has signed Standard Contractual Clauses (SCCs) for data transfers. See Cloudflare's Privacy Policy. Note: subscribe, unsubscribe, and confirmation flows are excluded from edge caching — they always hit our origin servers directly.
  • Ticketmaster, Eventim, Nortic, Billetto, Tickster— We fetch concert listings from these ticketing platforms. Ticket links to Ticketmaster are affiliate links (see "Affiliate links" section below). Your interactions with ticket links are governed by each platform's own privacy policy.
  • Last.fm— Artist biographies and listener statistics are fetched from Last.fm's public API. No personal data is sent.
  • MyMemory (translation) — Artist biographies in non-English languages are translated using the MyMemory translation service. The bio text (no personal data) is sent to their servers. See MyMemory's terms.
  • Google Gemini — We use Google Gemini (default) to classify whether scraped events are music-related and to translate non-English event descriptions to English. Only event titles, venue names, and description text (no personal data) are sent to Google.
  • OpenAI (GPT-4o-mini) — An optional alternative to Google Gemini for music event classification. Only event titles and venue names are sent — no personal data is transmitted to OpenAI.
  • iTunes Search API & Spotify Web API— We fetch artist images from Apple's iTunes Search API and Spotify's Web API. Only artist names are sent — no personal data is involved.
  • Resend — Newsletter emails are sent via Resend. Your email address is stored in our database and processed by Resend to deliver emails.
  • Fonts — We use the Inter font, which is self-hosted on our servers. No requests are made to Google or other third parties for font loading.

Affiliate links

Some ticket links on this site are affiliate links to Ticketmaster. When you click through to purchase tickets, we may earn a small commission at no extra cost to you. This helps fund the operation of this service.

Affiliate tracking is handled by Impact (a third-party affiliate network). When you click an affiliate link, a tracking cookie may be set by Impact on the Ticketmaster domain — not on our site. We do not receive any personal data about your purchases. We only receive aggregate commission reports.

We do not load any third-party tracking scripts, pixels, or SDKs on our site for affiliate purposes.

Analytics

We measure site usage with self-hosted Plausible Analytics. No cookies are set, no personal data is collected or stored, and all data remains on our own servers. No information is shared with third parties. We collect anonymised counts of page views and interaction events (such as ticket link clicks and genre filter usage) to understand how the site is used and improve it.

AI usage disclosure

This site uses AI-powered services in the following ways:

  • Artist biographies may be automatically translated to English using MyMemory's machine translation API.
  • Translated content is clearly marked with a “🤖 AI-translated” label, and the original text is available on request.
  • Event titles and venue names are analysed by Google Gemini (default) or OpenAI (configurable) to determine whether events are music-related. No personal data is involved.
  • Non-English event descriptions are translated to English using Google Gemini. Only the description text is sent — no personal data is involved.

Your rights (GDPR)

If you are in the EU/EEA, you have the following rights regarding your personal data:

  • Right of access — You can request a copy of the personal data we hold about you.
  • Right to rectification — You can ask us to correct inaccurate data.
  • Right to erasure — You can request deletion of all your personal data (see below).
  • Right to data portability — You can request an export of your data in a machine-readable format.
  • Right to withdraw consent — You can withdraw your consent to newsletter processing at any time without affecting the lawfulness of prior processing.
  • Right to lodge a complaint — You have the right to lodge a complaint with your local data protection authority. For Sweden, this is Integritetsskyddsmyndigheten (IMY) at imy.se.

To exercise any of these rights or for privacy questions, contact us at privacy@gigwhere.com.

Data deletion

You can request permanent deletion of all your data by clicking the deletion link in any newsletter email, or by contacting us at privacy@gigwhere.com. Deletion is immediate and irreversible.

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