About It started with two former label mates and competitors at Maverick Records, Josh McMillan (of Deuce Project fame) and solo artist, Ben Jelen (Maverick, Custard Records), who had unwittingly become friends. Both had, after all, spent their late teens and early twenties ensnared in the emotionally draining ebbs and flows of near rock stardom. Their next musical chapter unfolded when they realized that only together, as a part of something larger, could they attempt to topple the walls that the industry had built around them.
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