The Electric Soft Parade began in Brighton, where brothers Alex White (vocals/guitar) and Tom White (drums) recorded sloppy four-track albums and sold them to locals under the moniker Feltro Media. One of these recordings caught the attention of indie DB, which signed the siblings in 2001. Renamed the Electric Soft Parade and enlisting the aid of bassist Matt Thwaites and keyboardist Steve Large, that April the group issued the single "Silent to the Dark
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