William “Duce” Branch a.k.a. “The Ambassador” is Christian hip-hop artist who has recorded both independently and as a founding member of the group The Cross Movement. According to his web site, Branch has been ministering Christian gospel since 1991. He states that his desire is "to be a model and a messenger of the gospel’s transforming power especially (but not exclusively) among the hip-hop generations." Branch received a bachelor's
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