Goldie Lookin' Chain

Goldie Lookin Chain is a comedic rap music group based in Newport, South Wales. The group produces humorous, controversial and often explicit songs that satirise hip hop, today's consumer society, the ‘chav’ culture and life in Newport and south Wales in general. Many of the songs contain references to places and hang-outs local to Newport. Much of the humour comes from the adoption of hip-hop style and language, adapted into the local South Wales vernacular, partly to poke fun at "chav culture".