Way back in the Fall of 1996, two college freshman shared a dorm room together in Nashville...one promised he was going to start his own record label and the other promised he would start his own band for the label to release his record. Eight years later, What It's Like On The Inside is that record. After Aaron Hartley started theory 8 in 2000, Aaron Ford began The Sincerity Guild beginning a professional relationship that brings us to the release of an album four years later.
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