Rule 62

For a band that didn’t have a sacred demo tape to pass out to record company executives, Southern California’s Rule 62 sure commanded a lot of attention. Singer/guitarist Brian Coakley (formerly of Cadillac Tramps) likens the big-label genuflections to “a feeding frenzy.” “We had a tape, but we didn’t like it, so no one got to hear it,” Coakley said recently. “The first label who became interested in us was Geffen. They came in and we did a little showcase at a rehearsal studio, and they offered us a deal.