Lonely Gimmick

Lonely Gimmick is the brainchild of Samuel Powell. Formerly an anonymous artist also going by the alter ego Max Pow. Samuel Powell used both these names as pseudonyms to hide their real identity. Recently retiring the "gimmick" of being anonymous as they felt it no longer aligned with the direction their music and image was heading. Revealing their identity to be Samuel Powell. Originally born and raised in Wimbledon. Sam has been writing, recording and producing indie music from the early age of 15.