JessieLou started out as a radio DJ on internet radio station Variety FM 104 in July 2004, with a weekly top 25 (later top 40) radio show that featured music, comedy segments, and more. The show aired on and off from 2004 to 2020. In 2015, she founded M4B Radio, and since 2016 has hosted the hit music discovery show The Book Club, which airs on the station every Sunday at 8PM Eastern time. She started her music career releasing parody songs such as "Fuglicious" (2011)
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