Absolutely

Absolutely first materialized seemingly out of the ether in South London. Born Abby Keen to a Swiss-Ghanaian mother and British father, the singer and songwriter initially introduced herself on a series of self-produced independent EPs throughout 2019. Eventually, she attracted the attention of S10 Publishing in partnership with BMG at the top of 2020. She dove headfirst into songwriting, emerging as a sought-after collaborator with a sharp pen. She notably co-wrote “Fair” for Normani